How Little SEO Can Your Business Get Away With?
One of the most significant mistakes that a startup website could make is to totally ignore SEO from the beginning. It is certainly a substantial task to attempt, especially when you’re new to online marketing, but we feel it’s an effort worth making, even at a minimal level. The main reason why is that you’re giving Google an incorrect message right away. They will try and index your pages, and if your pages are lacking any SEO, often they are either not able to index, index the page incorrectly, or because on-page SEO is such a big part of the search algorithm, rank them so far down the search results they might as well be invisible. That’s too bad, as there are some very easy ways to get started with SEO that don’t require a full-blown SEO firm to get done.
Heard about Minimum Viable SEO?
Priceonomics.com coined the term, “minimum viable SEO“, which means pretty much what it says: exactlty what can you get by with in terms of SEO to start. While this is by no means an ideal strategy, it’s much better than doing nothing. Here are some of the things they pointed out, with a few of our own ideas tossed in.
Decide on a keyword strategy – This will help you see not just what your site structure should look like, but also how fast you’ll be into profit. One option is to go after the long tail of search, meaning keywords which are usually 3-5 words long, often with product or model numbers. They don’t get a ton of searches daily, but are infinitely easier to rank for. Add a few thousand of these up, and you win. Another way to go is to go after a single keyword, like “auto insurance San Diego” you’ll typically be attempting to rank only your home page. If you have a business with a local presence, make sure you have local geo-modifiers on your keywords, as in the above example.
Use breadcrumb navigation – You’ve seen this on many web pages. It is a set of links that show where you’ve been on the site, and where you are now. This is helpful for the searcher, (which Google likes) and covers a good deal of internal linkage. Here is what it usually looks like: Home > Tablets > Apple > Ipad 2 3g
Use accurate title tags – Making sure the title tag on your page is accurate; meaning that it is the keyword you wish that page to be ranked for, is perhaps the most important SEO task you can do. Using local geo-modifiers is critical here too.
Doing minimum viable SEO is a start, and much better than not doing anything. Just don’t allow it to be the end!